Nightriders
Key Art Illustration with multiple touch-point adaptations, 2024
Insight
With the rise of underground music producers being discovered through trending audios on social media, the question remains: Can they can maintain their connection to their audience in a real world setting or does their popularity only exists online? With a specific focus on Electronic Music producers, the “Nightriders ‘IRL’ campaign aims to test the viability of ‘viral’ music through the release of a physical compilation album and in-person launch event.